ISPOR Publishes New Top 10 HEOR Trends Report

Published Jan 16, 2024

New Health Economics and Outcomes Research Trends Report Focuses on Horizon Scanning for Key Themes Impacting Healthcare in 2024-2025

Lawrenceville, NJ, USA—January 16, 2024—ISPOR—The Professional Society for Health Economics and Outcomes Research (HEOR) announced today the publication of its “2024-2025 Top 10 HEOR Trends Report.” The Society publishes this report as part of its horizon scanning and monitoring of the trends that affect healthcare decision making around the world. This marks the fifth publication of the ISPOR Top 10 HEOR Trends Report that is a biennial publication. The report is based on input from its members and strategic curation from its Health Science Policy Council.

Real-world evidence appears again as the #1 trend in this report. The use of real-world evidence in healthcare decision making is becoming ever more tangible and is increasingly used to augment randomized controlled trials as well as to provide additional insights into safety and effectiveness. Drug pricing is also a recurring theme, appearing as #2 in this report. Drug pricing has appeared in some form in each of the past trends reports. Artificial intelligence (AI) returns to the trends list as the #3 trend in this report. AI has entered the public conversation in a pronounced way as many people are becoming comfortable with platforms, such as ChatGPT, as a tool in their daily lives. A new topic for this report and appearing as the #4 trend—fostering innovation—focuses on the balance of incentivizing the development of innovative, new technologies with affordable pricing. Health equity returns as the #5 trend, having first appeared in the previous report. 

The full list of the top 10 trends outlined in the 2024-2025 report include:

  1. Real-World Evidence
  2. Drug Pricing
  3. Artificial Intelligence
  4. Fostering Innovation
  5. Health Equity
  6. Accelerated Drug Approvals
  7. Value Measurement
  8. Patient Centricity
  9. Precision Medicine
  10. Public Health

CEO and Executive Director Rob Abbott stated, “The Top 10 HEOR Trends Report is an important horizon scanning publication for ISPOR. The trends are identified through a thorough review of where healthcare is heading, a member survey, and curation by the Society’s Health Science Policy Council and the ISPOR Science Office. This report is an important vehicle for ISPOR to communicate the essential role that HEOR plays to improve healthcare.”

Additional information on the “ISPOR 2024-2025 Top 10 HEOR Trends,” including a full download of the report, can be found here.

###

 

ABOUT ISPOR
ISPOR—The Professional Society for Health Economics and Outcomes Research
(HEOR), is an international, multistakeholder, nonprofit dedicated to advancing HEOR excellence to improve decision making for health globally. The Society is the leading source for scientific conferences, peer-reviewed and MEDLINE®-indexed publications, good practices guidance, education, collaboration, and tools/resources in the field.
Website
 | LinkedIn  | Twitter (@ispororg)  |  YouTube  |  Facebook  |  Instagram  

Related Stories

ISPOR Chief Science Officer Dr Laura Pizzi Named to NJBIZ's 2026 People to Watch in Healthcare List

Jul 29, 2026

ISPOR—The Professional Society for Health Economics and Outcomes Research (HEOR) is proud to announce its Chief Science Officer, Laura Pizzi, PharmD, MPH, has been recognized by NJBIZ as one of its 2026 People to Watch in Healthcare.

ISPOR Publishes White Paper Focused on Systemic Coherence for Healthcare Decision Making in Europe

Jul 21, 2026

ISPOR—The Professional Society for Health Economics and Outcomes Research announced that it has released a new white paper, “Achieving Systemic Coherence for Healthcare Decision Making in Europe.”

ISPOR Announces the Healthcare Investment Summit 2026

Jul 20, 2026

ISPOR announced their inaugural Healthcare Investment Summit 2026, which will bring together healthcare investors, founders, pharma and device executives, policy experts, health economists, and access leaders on September 22–23, 2026, in San Francisco to examine the critical factors shaping investment decisions across the healthcare landscape.
Your browser is out-of-date

ISPOR recommends that you update your browser for more security, speed and the best experience on ispor.org. Update my browser now

×