Award-Winning Video Aims to Highlight the Vital Role of Health Economics and Outcomes Research in Improving Healthcare Decisions
Lawrenceville, NJ, USA—June 10, 2024—ISPOR—The Professional Society for Health Economics and Outcomes Research announced that its “HEOR Explained” video was recognized with a Bronze 2025 Telly Award in the Non-Broadcast: General Explainer category. The award-winning video is a featured asset on ISPOR’s HEOR Explained website that is designed to help people better understand how health economics and outcomes research (HEOR) can improve healthcare decisions. The video was developed in partnership with its longtime communications agency Taft Communications, a division of RF|Binder.
HEOR insights provide healthcare decision makers with a powerful tool to improve their decisions and to potentially transform healthcare systems. The HEOR’ Explained website and video are designed to help those with an interest in health better understand this important field.
“We are very excited to see the HEOR Explained video recognized with a prestigious Telly Award,” stated ISPOR CEO Rob Abbott. “HEOR insights can make a significant difference in improving the lives of patients and transforming healthcare. This honor is very meaningful and highlights the important work of making the field of HEOR better understood by those who can benefit from it. This video and related initiatives are in service of our vision of a world where healthcare is accessible, effective, efficient, and affordable for all.”
Access to HEOR Explained and additional resources include:
HEOR Explained Microsite | Top 10 HEOR Trends Report | ISPOR Strategic Plan 2030 | HEOR News Desk
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ABOUT ISPOR
ISPOR—The Professional Society for Health Economics and Outcomes Research (HEOR), is an international, multistakeholder, nonprofit dedicated to advancing HEOR excellence to improve decision making for health globally. The Society is the leading source for scientific conferences, peer-reviewed and MEDLINE®-indexed publications, good practices guidance, education, collaboration, and tools/resources in the field.
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About RF|Binder
RF|Binder is a fully integrated communications and consulting firm dedicated to building reputations and driving business growth. Powered by the firm’s proprietary Clarity Lens Framework™, RF|Binder identifies the critical elements that shape each client’s success, delivering strategic corporate and marketing communications solutions. The firms’ tailored campaigns enhance brand awareness, strengthen stakeholder connections, and foster trust and engagement, ensuring measurable impact, and sustained growth.With deep expertise across consumer, corporate, education, energy, financial services, healthcare, and life sciences industries, the RF|Binder team delivers strategic communications counsel, purposeful storytelling, and integrated marketing solutions — unbound by method, medium, or channel. RF|Binder is an independent, certified Woman-Owned Business headquartered in New York City with team members across the US and a global presence through PROI worldwide partners. RF|Binder’s work across diverse industries consistently earns industry recognition, with the firm achieving awards year after year on the Observer Power List, PRNEWS’ Agency Elite Top 120, PR Daily’s Top Agencies Awards, and Crain’s New York’s Best Places to Work lists.For more information, visit www.rfbinder.com.