Event

Securing reimbursement from national payers is critical to your product’s commercial success. However, payers at the local and regional levels continue to get more authority to manage their own budgets. This makes engaging with payers and designing an effective strategy for value communication difficult as the concept of value can mean different things to different stakeholders. Some payers will care about quality of life indicators, or may focus purely on budget impact, while others prioritize clinical evidence. And so, determining value will ultimately come down to the needs and inefficiencies that currently exist in the individual payer’s health economy.

During this webinar, Certara experts with over 30 years’ combined industry experience will cover:

• Best practices for planning and designing a successful payer engagement strategy.
• How to efficiently generate and analyze data for effective value communication.
• How to optimize the ways in which data, evidence, and models are presented to payers.
• The best ways to equip and train field engagement teams with the latest materials that can demonstrate product value, and refine
  messaging to make them specific to local needs.