Innovations in Value Communication: Optimizing Payer Engagement at the Local Level

September 14, 2021

Back to all webinars

Open to all ISPOR Members and Non-members

Moderated by: 

  • Tim Gesner  

Presented by:

  • Pascaline Faivre, PharmD, MSc
  • Shawn W. Bates, LSSMBB

September 14, 2021
11:00AM EDT | 4:00PM BST | 5:00PM CEST 

Click here for time zone conversion

Securing reimbursement from national payers is critical to your product’s commercial success. However, payers at the local and regional levels continue to get more authority to manage their own budgets. This makes engaging with payers and designing an effective strategy for value communication difficult as the concept of value can mean different things to different stakeholders. Some payers will care about quality of life indicators, or may focus purely on budget impact, while others prioritize clinical evidence. And so, determining value will ultimately come down to the needs and inefficiencies that currently exist in the individual payer’s health economy.

During this webinar, Certara experts with over 30 years’ combined industry experience will cover:

  • Best practices for planning and designing a successful payer engagement strategy.
  • How to efficiently generate and analyze data for effective value communication.
  • How to optimize the ways in which data, evidence, and models are presented to payers.
  • The best ways to equip and train field engagement teams with the latest materials that can demonstrate product value, and refine
    messaging to make them specific to local needs. 

Learning Objectives:

  •  Designing and implementing a successful strategy for gathering data to communicate your products value to local payers.
  • How to effectively communicate data/evidence that is gathered to payers and local stakeholders, demonstrating the value to local populations.

Register Now

Sponsored by: Certara 


Tim Gesner,
Senior Consultant, Certara, Berlin, Germany


Pascaline Faivre, 
PharmD, MSc, Senior Director Market Access, Certara, Lyon, France

Shawn W. Bates, LSSMBB, Vice President US Business Development, Certara, Princeton, NJ, USA

Please note: On the day of the scheduled webinar, the first 1000 registered participants will be accepted into the webinar. For those who are unable to attend, or would like to review the webinar at a later date, the full-length webinar recording will be made available at the ISPOR Educational Webinar Series webpage approximately 2 days after the scheduled Webinar.

Reservations are on a first-come, first-served basis.

Your browser is out-of-date

ISPOR recommends that you update your browser for more security, speed and the best experience on Update my browser now