Optimizing Communication Strategies for COPD Management: Effectiveness of Educational Video and Pamphlet Interventions
Author(s)
Jeenat Mehareen, MA1, Sharon Zhu, BSc2, Mohsen Sadatsafavi, MD, PhD3, Erica Frank, MD, MPH, FACPM4.
1Faculty of Pharmaceutical Sciences, University of British Columbia, Vancouver, BC, Canada, 2Faculty of Sciences, University of British Columbia, Vancouver, BC, Canada, 3Faculty of Pharmaceutical Sciences, University of British Columbia, Vancouver, BC, Canada, 4Faculty of Medicine, University of British Columbia, Vancouver, BC, Canada.
1Faculty of Pharmaceutical Sciences, University of British Columbia, Vancouver, BC, Canada, 2Faculty of Sciences, University of British Columbia, Vancouver, BC, Canada, 3Faculty of Pharmaceutical Sciences, University of British Columbia, Vancouver, BC, Canada, 4Faculty of Medicine, University of British Columbia, Vancouver, BC, Canada.
Presentation Documents
OBJECTIVES: Risk prediction models are increasingly implemented at point of care as major enablers of personalized treatment decisions. This study evaluated different communication methods developed to improve general understanding of a risk prediction tool in Chronic Obstructive Pulmonary Disease (COPD) management.
METHODS: A 3-minute video and a pamphlet were tested as communication materials. These materials explained the burden of COPD and how a prediction model generates quantitative estimates of exacerbation risk along with its benefit in simple terms. Students and researchers in public health assessed their understanding of the information conveyed and the preferred communication method in a survey. In all steps of the research design, a patient-partner was involved (including co-creating the video and pamphlet) to ensure that the materials were patient-centered and resonated with the future target audience (patients).
RESULTS: Fourteen individuals participated in the study (71% female, 78% aged 25-64, 64% public health students). After evaluating both the video and pamphlet, all participants agreed or strongly agreed that they became familiar with the benefits of precision medicine towards COPD management. 79% reported receiving sufficient information about the prediction tool, while 86% believed similar material could facilitate conversations about precision medicine applications for disease management among patients. Participants unanimously agreed that the material was easy to understand, provided sufficient details, and was effectively explained using plain language. When asked about communication preferences, pamphlets were slightly more favored (59%) than videos (41%). Participants found the combination of video and pamphlet valuable and complementary for patients, but highlighted areas for improvement. Suggestions included enhancing the content coverage of the prediction tool and demonstrating how it works.
CONCLUSIONS: The findings of this pilot study provided a better understanding of how to present complex medical information around precision medicine that is accessible and meaningful to diverse audiences.
METHODS: A 3-minute video and a pamphlet were tested as communication materials. These materials explained the burden of COPD and how a prediction model generates quantitative estimates of exacerbation risk along with its benefit in simple terms. Students and researchers in public health assessed their understanding of the information conveyed and the preferred communication method in a survey. In all steps of the research design, a patient-partner was involved (including co-creating the video and pamphlet) to ensure that the materials were patient-centered and resonated with the future target audience (patients).
RESULTS: Fourteen individuals participated in the study (71% female, 78% aged 25-64, 64% public health students). After evaluating both the video and pamphlet, all participants agreed or strongly agreed that they became familiar with the benefits of precision medicine towards COPD management. 79% reported receiving sufficient information about the prediction tool, while 86% believed similar material could facilitate conversations about precision medicine applications for disease management among patients. Participants unanimously agreed that the material was easy to understand, provided sufficient details, and was effectively explained using plain language. When asked about communication preferences, pamphlets were slightly more favored (59%) than videos (41%). Participants found the combination of video and pamphlet valuable and complementary for patients, but highlighted areas for improvement. Suggestions included enhancing the content coverage of the prediction tool and demonstrating how it works.
CONCLUSIONS: The findings of this pilot study provided a better understanding of how to present complex medical information around precision medicine that is accessible and meaningful to diverse audiences.
Conference/Value in Health Info
2025-05, ISPOR 2025, Montréal, Quebec, CA
Value in Health, Volume 28, Issue S1
Code
PCR72
Topic
Patient-Centered Research
Topic Subcategory
Instrument Development, Validation, & Translation
Disease
SDC: Respiratory-Related Disorders (Allergy, Asthma, Smoking, Other Respiratory)