ISPOR - HP6 RELATIONSHIP OF DIRECT-TO-CONSUMER ADVERTISING SPENDING AND DRUG PRICING FOR THE TOP TWENTY DRUGS FROM 1997 TO 2000- AN EXPLORATORY STUDY

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HP6 RELATIONSHIP OF DIRECT-TO-CONSUMER ADVERTISING SPENDING AND DRUG PRICING FOR THE TOP TWENTY DRUGS FROM 1997 TO 2000- AN EXPLORATORY STUDY

Abstract

Authors

AG Parthan RT Anantharaman MD Shepherd

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