ISPOR - PMU102 MECHANISMS OF ENGAGEMENT IN PRESCRIPTION MEDICATION-RELATED DECISION MAKING: INFLUENCES OF EXPOSURE TO DIRECT-TO-CONSUMER ADVERTISING (DTCA)

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PMU102 MECHANISMS OF ENGAGEMENT IN PRESCRIPTION MEDICATION-RELATED DECISION MAKING: INFLUENCES OF EXPOSURE TO DIRECT-TO-CONSUMER ADVERTISING (DTCA)

Abstract

Authors

I. Ju T. Park

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