ISPOR - CONSUMER INVOLVEMENT AND COGNITIVE EFFORT- INTERACTION AND EFFECT ON INFORMATION PROCESSING OF PRESCRIPTION DRUG INFORMATION LEAFLETS

Full Text

CONSUMER INVOLVEMENT AND COGNITIVE EFFORT- INTERACTION AND EFFECT ON INFORMATION PROCESSING OF PRESCRIPTION DRUG INFORMATION LEAFLETS

Abstract

Authors

S.S. Bapat H. Patel A.H. Bhansali S.S. Sansgiry

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