PHP139 Evolving PR Complexities are Affecting Launch Sequencing and Time to Market in 18 Developed and Emerging Markets
Abstract
Authors
G. Marinoni A. Bharath R. Gennero A.C. Honoré B. Melck T. Rodrigues A. Uki-Eagleton M.A. Izmirlieva G. Calnan A. Krishnan G. Ando