ISPOR - PHP1 PATIENTS PREFERENCES FOR AND PRICE ELASTICITY OF GENERIC AND BRANDED OVER-THE-COUNTER MEDICINES-AN ADAPTIVE CONJOINT ANALYSIS (ACA) APPROACH

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PHP1 PATIENTS PREFERENCES FOR AND PRICE ELASTICITY OF GENERIC AND BRANDED OVER-THE-COUNTER MEDICINES-AN ADAPTIVE CONJOINT ANALYSIS (ACA) APPROACH

Abstract

Authors

ML Halme K Linden

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