ISPOR - HP4 PROMOTING A DRUG'S HEALTH ECONOMIC ADVANTAGES IN MEDICAL JOURNAL ADVERTISING IN THE U.S.- A REVIEW OF 3,500 ADS FROM 1990–2006

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HP4 PROMOTING A DRUG'S HEALTH ECONOMIC ADVANTAGES IN MEDICAL JOURNAL ADVERTISING IN THE U.S.- A REVIEW OF 3,500 ADS FROM 1990–2006

Abstract

Authors

PJ Neumann JA Palmer AR Timm

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