Abstract

Measurement is a fundamental part of daily life—so routine, in fact, that we often overlook it. Our awareness of measurement tends to depend, in part, on how familiar and comfortable we are with the scales being used. Through lived experience, we intuitively understand what it means when the temperature drops by 3 or 5 degrees. Similarly, when gathering quotes for a home renovation, the difference in price—regardless of currency—is usually an important factor in our decision. In both cases, we are drawing on our familiarity with the measurement scales (temperature, currency), which over time become second nature to interpret and apply in our decision making.