May 17, 2026
Learn how to design and govern fit-for-purpose patient-centered strategies that support evidence generation across the drug development lifecycle.
This course focuses on how to design and govern a patient-centered strategy before instruments, endpoints, or implementation approaches are locked into a clinical program. Rather than teaching how to execute a specific measurement system, the course equips participants to make informed, defensible decisions about whether, when, and how tools such as patient-reported outcomes (PROs) should be used to support patient-centered evidence generation across development, regulatory review, reimbursement, and value communication. Participants will gain an overview of where and how patient-centered evidence provides value to decision makers throughout the drug development lifecycle.
Technical Topics Include:
• Role of patient-centered evidence in development, regulatory, reimbursement, and value communication decisions
• Structured frameworks for identifying what matters most to patients and other decision makers
• Identifying available measures and alternative approaches to gathering patient-centered information
• Assessing strengths and limitations of existing instruments
• Determining when instrument adaptation or new development may be warranted
• Understanding qualitative and quantitative evidence expectations across stakeholders
• Common strategic missteps that undermine downstream objectives
This Course Includes Tools and Concepts That Can Be Immediately Applied, Including:
• Frameworks for developing fit-for-purpose patient-centered measurement strategies
• Guidance on evaluating existing instruments and evidence sources
• Approaches for aligning patient-centered strategies with multiple decision maker needs
• Real-world examples of successful and unsuccessful strategy development
Participants will gain the confidence and strategic judgment needed to lead patient-centered strategy discussions, align cross-functional stakeholders, challenge assumptions, and set realistic objectives that enable effective evidence generation and smoother execution downstream.
PREREQUISITE: This course assumes that participants will have a basic knowledge of key PRO-related concepts (eg, health-related quality of life, symptoms, impacts, a general knowledge of the PRO development steps, and a working knowledge of PRO measurement within clinical programs.)
LEVEL: Experienced
TRACK: Patient-Centered Research
This short course is offered in-person at the ISPOR 2026 conference. Separate registration is required. Registration coming soon. Visit the ISPOR 2026 Program page to register and learn more.
FACULTY MEMBERS
Schedule:
LENGTH: 4 Hours | Course runs 1 day
Sunday, 17 May 2026 | Course runs 1 Day
8:00am-12:00pm Eastern Daylight Time (EDT)
ISPOR short courses are designed to enhance knowledge and techniques in core health economics and outcomes research (HEOR) topics as well as emerging trends in the field. Short courses offer 4 or 8 hours of premium scientific education and an electronic course book. Active attendee participation combined with our expert faculty creates an immersive and impactful learning experience. Short courses are not recorded and are only available during the live course presentation.