April 15, 2026
Title: Healthcare Ecosystem-led thinking: The Global Reset
Wednesday, April 15, 2026
11:00AM EDT | 3:00PM UTC | 5:00PM CEST
Click here for time zone conversion
Description
How often do we pause and consider what defines value for an asset across the entire healthcare ecosystem? Not just what we usually do, but what really matters in a modern context.
In this webinar, our speakers will explore how various stakeholders in the healthcare ecosystem, and their often-divergent priorities, impact access, and how this dynamic should prompt teams to reimagine fresh approaches.
With increased cost pressures and rising societal expectations, managing healthcare trade-offs now involves far broader stakeholders than ever. From patients to physicians, and from regulators to payers, it is the healthcare ecosystem that ultimately decides what happens with access—not individual stakeholder types or isolated organizational decision-makers. Gone are the days when it was enough to think of value solely from the perspective of payers, build the evidence base, deliver a well-reasoned argument, and trust the process.
Yet few Global Market Access teams proactively set out to define a healthcare ecosystem–driven value strategy for their asset.
- Who are the new stakeholders?
- What will embody holistic value to each of those stakeholder groups, in the context of the healthcare ecosystem?
- What will cut through the noise of competing, equally deserving priorities, to galvanize action?
Learning Objectives
- Understand the concept of healthcare ecosystem decision-making as it relates to access.
- How to re-frame the end-goal of Global Market Access in the reality of day-to-day payer life.
- Provide clear pointers as to how Global Market Access teams can adapt, evolve and thrive.
Moderator:
Tijana Ignjatovic, PhD, Vice-President, Access & Pricing, Genesis Research Group, United Kingdom
Speakers:
Dominic Jones-Phillips, PhD, Vice-President, Access & Pricing, Genesis Research Group, United Kingdom
Sarah
Kerr, MRPharmS, MSc, Commissioning
Pharmacist, United Kingdom
Sponsored by Corporate Partner, Genesis Research Group
Please note: On the day of the scheduled webinar, the first 1000 registered participants will be accepted into the webinar. For those who are unable to attend, or would like to review the webinar at a later date, the full-length webinar recording will be made available at the ISPOR Educational Webinar Series webpage approximately 2 days after the scheduled Webinar. Reservations are on a first-come, first-served basis.