In Memoriam

José Manuel Rodríguez Barrios, PhD
First President of ISPOR Spain Chapter

José Manuel Rodríguez Barrios, PhD, 59, a pioneering advocate for health economics and outcomes research (HEOR) in Spain and the first president of the ISPOR Spain Chapter, passed away on September 27 after several months of illness. He is survived by his wife, Teresa, and daughter, Maya.

Rodríguez Barrios was one of the driving forces behind the establishment of the Spain Chapter in 2010 and was known for his efforts to promote the field of HEOR at a time when those concepts were not widely recognized by policy makers and industry stakeholders in that country.

Rodríguez Barrios spent nearly 4 decades with global pharmaceutical companies, most recently as Early Products and Health Economics Senior Manager for Novartis, and taught graduate-level HEOR courses at the Universitat Pompeu Fabra for more than 20 years. Rodríguez Barrios is remembered for his generosity with career advice for colleagues, helping many to take their first steps in the pharmaceutical and healthcare technology fields.