OBJECTIVES: The main objective of this study is to explore the perception of doctors regarding quality of pharmaceutical care services in Khyber Pakhtunkhwa, Pakistan. METHODS: A qualitative study design was adopted. A semi-structured interview guide was developed, through snowball sampling technique face to face interviews were conducted until saturation point has reached till 15th doctors. Doctors from public and private hospitals in Khyber Pakhtunkhwa, Pakistan who were interviewed from December to February 2014. The interviews were conducted at the doctor’s work-place. Written consent was obtained from the participants prior to the interview. RESULTS: Among the respondents interviewed, nine were male and six female doctors. Thematic content analysis yielded 4 major themes: (a) Collaboration of doctors and pharmacists, (b) Lack of provision of patient counseling, (c) Separation of prescribing & counseling services, (d) Patient compliance through pharmaceutical care. CONCLUSIONS: The findings demonstrated that implementation of pharmaceutical care provision would benefit the doctors and patient. Doctors were willing to collaborate with pharmacist because it will facilitate the doctors as due to time limit they are unable to do proper patient counseling. They have also showed positive response towards implementation of pharmacy practice which would definitely improve the patient compliance.