OBJECTIVES: To identify the current situation regarding the alcohol consumption of factory workers and other residents living in a village located in an industrial park on the outskirts of Bangkok and explore the relationship between exposure to anti-alcohol campaigns introduced by the Thai Health Promotion Foundation and drinking behavior.  METHODS: Participatory and non-participatory observations were employed to understand the lifestyles of the study population, determine risk behaviours and factors, and identify exposure to anti-alcohol campaigns. After the first set of qualitative observational data collected during the first 10 weeks was analysed, a survey questionnaire was developed. Seven hundred ninety-nine residents were subsequently included in this quantitative survey. Finally, focus groups were organized to verify findings obtained from the observations and survey.  RESULTS: Alcohol consumption was determined to be major risk behaviour. More than 50% of interviewees drank alcohol, 5% were under 20 years of age, and 29% were hazardous drinkers. Factory workers are more likely to drink than those not working in factories. One-third of drinkers were also cigarette smokers.  Although the Alcohol Control Bill limits the time of selling alcohol (11am-14pm and 6pm-12pm), 36% of those buying alcohol bought it outside the permitted times. Several anti-alcohol campaigns were implemented and most respondents recognized them well; however, no significant correlation between drinking behavior and exposure to the anti-alcohol campaigns was found. This may be explained by a number of factors, e.g. easy access to alcohol and alcohol delivery services to homes, both of which enable easy alcohol consumption.  CONCLUSIONS: Factory workers had a higher rate of alcohol consumption than non-factory workers. Although anti-alcohol campaigns targeted changing social attitudes toward alcohol were implemented, drinking behaviour remained a major problem. It is recommended that additional public measures e.g. effective law enforcement need to be implemented alongside public campaigns.