OBJECTIVES: To evaluate differences in health care attitudes, information sources and cost-cutting behaviors between ethnic groups.METHODS: Data were obtained from the 2007 US National Health and Wellness Survey (NHWS), an Internet-based study of the health status, behaviors and outcomes, of a nationally representative sample of adults age 18+.  Respondents also answer a series of questions related to health conditions experienced, demographics, cost cutting strategies, healthcare attitudes and sources of healthcare information.  In this analysis, attitudes, cost-cutting strategies and sources of healthcare information were compared between the following ethnic groups: African American, Hispanic, White, and Asians.  Chi-square tests and ANOVAs were used to assess significance.  RESULTS: Of the 63,012 NHWS respondents, 9.9% were African Americans, 4.2% Asians, 7.5% Hispanic, and 75.0% Whites. Attitudinal differences were noted as well.  Asians were less likely (39%) to report that having regular contact with their doctor and following their orders is the best way to stay healthy (47%).  Asians are more likely to use the Internet (36%) than their physician as a source of information (29%).  Additionally, Asians cite their family/friends as key sources of information and the reciprocal of them being good sources of information indicates a strong social network.  Asians (17%) report not only insisting on brand name medications but also least often ask for generic alternatives as a cost cutting strategy.  CONCLUSIONS: Significant differences in attitudes, cost-cutting strategies and sources of health care information were noted between ethnic groups.   This is strong evidence for a ethnically diverse sample for health care studies in the US.  Furthermore this emphasizes the need for more research in other regions, such as Asia, to account for the potential broader ethnic and cultural impact, to better understand their health care experiences.