OBJECTIVES:  To investigate the health education state among reproductive age women and explore improvement strategy of health service in Shanghai. METHODS:  From September to December in 2015, convenience sampling was adopted to investigate reproductive age women in nine districts, who accorded with the inclusion and exclusion criteria. The general condition (age, occupation, education, income, pregnancy, childbirth, household register) and health education channels (number, type, content) were surveyed by self-designed questionnaire. RESULTS:  We distributed 226 questionnaire and recovered 204 questionnaire, with an effective returning rate of 90.3%. Among the women, the age ranges from 18 to 24, 60.3% for 21 to 30, 68.5% for enterprises, 81.3% for college degree or above, 61.3% for income over 5000 CNY, 71.6% for non-pregnancy, 64.7% for unbearing, 97.1% for ready pregnant and 83.3% for locality household register. The income level of nonlocal women was higher than local women (P<0.05). Education channels of nonlocal women were less than local women (P<0.05).The channels were no statistical difference (P>0.05) between different age women. The utilization rate of web education was higher than traditional media, family member and social activities among 21 to 30 and 31 to 40-year-old women in education channels (P<0.05). The utilization rate of traditional media was less than social activities among 21 to 30-year-old women (P<0.05). Baidu, friends and BBS were the top three education channels in 14 active channels. Magazines or books, friends and mother or mother-in-law were the top three channels in 14 passive channels. CONCLUSIONS:  The health education degree of nonlocal women was lower than local women. In all education channels, the utilization rate of internet was higher than traditional media, family member and social activities among 21 to 30 and 31 to 40-year-old. The government should explore multi-sectoral cooperation mechanisms and supervise the credibility of internet information to improve maternal health care services.