OBJECTIVES:  To explore the knowledge and attitude of final year pharmacy students towards ADR reporting in Abbottabad, Pakistan. METHODS:  A cross-sectional study was conducted in three universities of Abbottabad from April 1 to May 31st 2016. The questionnaire comprised of questions aimed to explore knowledge, attitude and perception of pharmacy students. RESULTS:  A total of 93 students responded giving the response rate of 83.4%. Among the respondents 67% were females. More than half 60.4% of the respondents indicated that they had read formal topic on Pharmacovigilance concept. The mean knowledge score of Pharmacovigilance and ADR reporting for the final year pharmacy students was 6.26. 60.4% of students do not know how to report an ADR. Surprisingly, 24.2% believe that reporting of ADR makes no significant contribution to the reporting system. Majority of respondents 93.4% believed that ADR reporting should be made compulsory.94% of students thought that proper Pharmacovigilance course should be included in pharmacy curriculum. CONCLUSIONS: Although majority of students have positive attitude towards Pharmacovigilance but have insufficient knowledge about Pharmacovigilance concept and adverse drug reactions reporting process. There is need to include course of Pharmacovigilance in pharmacy curriculum.