CHARACTERISTICS OF A PATIENT POPULATION RECRUITED USING SOCIAL MEDIA (FACEBOOK) COMPARED WITH NEWSPAPER ADVERTISING (DAILY MAIL)

Author(s)

Wade AG, Crawford GM, McLennan K
Patients Direct, Glasgow, UK

Presentation Documents

OBJECTIVES:  Different recruitment methods may be suited to targeting patient groups with different demographics. Two different recruitment methods are used here to recruit patients for a study on back pain and some of the characteristics of the resulting populations compared. METHODS:  

Conference/Value in Health Info

2016-10, ISPOR Europe 2016, Vienna, Austria

Value in Health, Vol. 19, No. 7 (November 2016)

Code

PRM76

Topic

Real World Data & Information Systems, Study Approaches

Topic Subcategory

Reproducibility & Replicability

Disease

Multiple Diseases, Musculoskeletal Disorders

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