Art of the Possible - Creating Value With End-to-End Market Access Strategies
Author(s)
Heather Masters, BSc (Hons), WEP Clinical, London, UK and Penny Fairmann, BSc (Hons), WEP Clinical, London, UK
It is never too early to begin planning your market access strategy. In our session, we will explore the dynamics and complexities of bringing innovative medicines to market providing insights on the value of creating end-to-end market access strategies for a successful product launch.
Sponsored by WEP Clinical
Conference/Value in Health Info
2023-11, ISPOR Europe 2023, Copenhagen, Denmark
Code
309
Topic
Health Policy & Regulatory