Moderator
Malina Müller, BA, MA, PhD, WifOR Institute, Darmstadt, Germany
Bringing the conference to a forward-looking conclusion, this plenary asks: If healthcare systems are asking new questions about value, what evidence will they need—and how must HEOR evolve to deliver it?
As priorities expand to include population health, system resilience, sustainability, and long-term societal outcomes, decision-makers need evidence that extends beyond individual interventions and spans pharmaceuticals, medical technologies, care delivery, prevention, and public health. Through perspectives from payers, clinicians, evidence-generation experts, and data science leaders, the session will explore how more integrated evidence ecosystems can support complex resource-allocation decisions and align stakeholders around shared outcomes.
The discussion will also examine the potential of artificial intelligence and advanced analytics to enable faster, more adaptive evidence generation, continuous monitoring, and predictive decision support. It will consider the accompanying challenges of credibility, trust, methodological rigor, and implementation—and what HEOR must do to remain relevant and actionable in an increasingly interconnected healthcare landscape.
Topic
Health Policy & Regulatory, Methodological & Statistical Research, Real World Data & Information Systems