Patient Preferences in Healthcare Decision-Making: Global Insights from Discrete Choice and Preference Studies
Moderator
Sam Llewellyn, MPH, Vitaccess, Richmond, United Kingdom
Understanding what matters most to patients is essential for patient-centered care and evidence-based decision-making. This session highlights preference studies across diverse healthcare settings, including digital health, oncology, diagnostics, and chronic disease management. The presentations demonstrate how patients weigh benefits, risks, costs, convenience, and trust, providing insights that can inform clinical practice, product development, and policy decisions.