Session (CTI)

This session explores innovative approaches to eliciting patient and public preferences in healthcare research, with a focus on methodological development and evaluation. Presentations cover the comparison of narrative versus tabular formats in discrete choice experiments, methods for involving patients and the public in defining clinically important differences, and the potential of the Analytical Hierarchy Process as an alternative for health state valuation. The session also examines emerging preference elicitation techniques suitable for small-sample studies, highlighting their advantages, limitations, and implications for robust decision-making in health research. Together, these studies offer practical insights for improving the design, feasibility, and inclusivity of preference-based research.