Speakers
Natalia Scherff, Frankfurt, Germany; Nicole Yurgin, PhD, Yurgin Advisory GmbH, Basel, Switzerland
Presentation Documents
Join us in this empowering and inspiring conversation about your leadership development in these unprecedented times!
In today’s rapidly evolving healthcare environment, the HEOR function is being called to move beyond its traditional role as a data supplier and become a true strategic partner in driving business outcomes.
This keynote explores the leadership shift required to enable this transformation, the risks of remaining in outdated mindsets, and the capabilities essential for success in this new paradigm, including business acumen, storytelling, and negotiation.
Through practical pathways and pharma industry best practices, we’ll discuss how HEOR leaders can move from transactional data delivery to value-driven, strategic dialogue, and position their function as a vital contributor to business and patient impact.
We will also touch upon how these necessary skills can be developed in the earlier career phases.
Let’s have an interactive discussion!
Code
035
Topic
Organizational Practices