In Singapore, provision of pharmaceutical care by community pharmacists is not widely practiced. However, two patient care centers were established in 1998 by a retail pharmacy chain to provide a range of specialized pharmaceutical care services. OBJECTIVES: This study aimed to investigate the feasibility of having such services in Singapore by (1) characterizing the customers utilizing the pharmaceutical care services offered to identify a target group most likely to benefit from such services, and (2) assessing customers' perception and acceptance of the services, as well as, their willingness to pay for these services. METHODS: A questionnaire was constructed to evaluate the perception and acceptance of customers utilizing the pharmaceutical care services. The questionnaire was administered by a face-to-face interview. Qualitative analysis of the responses was performed and where appropriate, statistical analyses including ANOVA and unpaired t-test were performed. RESULTS: Seventeen customers completed the survey, representing 0.26% of the total number of customers who patronized the pharmacies during the study period. The mean respondents' satisfaction score was 4.24 (SD 0.52) out of a maximum possible score of 5.0. Most respondents also supported the suggestion of providing such services on a wider scale. However, half the respondents indicated that they were unwilling to pay for the professional services. CONCLUSION: The customers interviewed were satisfied with the pharmaceutical care services provided but their responses to paying for the services were less positive. However, due to the limited time and small number of participants in this project, a definite conclusion cannot be drawn as to whether similar results would be obtained if there were greater awareness by the public.