KILL / REPLACE / REGULATE- MOLECULAR-LEVEL VIEW OF TREATING DISEASE, EMERGING SOLUTIONS AND IMPLICATIONS FOR THE FUTURE OF HEALTHCARE
Author(s)
Sogokon P1, Morrison S2
1GfK UK, London, UK, 2GfK UK, London, BDF, UK
Presentation Documents
BACKGROUND: The majority of diseases originate in a particular cell or cell type, proliferate in the body until patient symptoms are noticeable and, subsequently, diagnosed by a physician. At this stage, the physician has a choice of how to handle the cell / cell type in question (depending on the disease and availability of therapies):
- Kill it (e.g.: chemotherapy)
- Replace it (e.g.: stem cells)
- Regulate it (majority of current pharmaceutical options e.g.: antihypertensives, antidiabetics)
- Programmable cells (e.g.: CAR-T)
- Programmable nanorobots (e.g.: DNA-origami technology)
IMPACT: Since the lack of specificity continues to be an issue for most current therapies, the authors believe that improved targeting of therapies could have a dramatic impact on the future of healthcare, including:
- The patient benefitting from longer survival and better quality of life
- The pharma industry undergoing a transformation, focusing on these new models and optimizing existing models through price competition
- The healthcare systems and governments adapting to new market paradigms, as well as potentially adjusting policy to account for the longer life expectancy
Conference/Value in Health Info
2018-11, ISPOR Europe 2018, Barcelona, Spain
Value in Health, Vol. 21, S3 (October 2018)
Code
PCP22
Topic
Health Policy & Regulatory
Disease
Multiple Diseases