OBJECTIVES:  Aim of the study is to assess the awareness, knowledge, attitude and practice regarding breast cancer, its early detection and preventive measures. METHODS:  Cross-sectional descriptive study was conducted in the using Breast Cancer Awareness Measure (B-CAM) v2 of validated survey instrument. Chi square and logistic regression statistical tools were chosen for the analysis of study dependent variables and to evaluate the association strength between parameters on SPSS 20. P value of ≤ 0.05 was considered statistically significant. RESULTS:  More than half of the respondents had insufficient knowledge of sign and symptoms, risk factors and breast cancer screening methods available but 89% respondents showed positive attitude towards breast cancer. On the other hand, poor practice of the screening strategies has been seen by 71% respondents. Age, occupation, monthly income and ethnicity were significantly associated with the knowledge and attitude towards breast illness. Students were twice more likely to practice breast cancer screening methods in comparison to employed females. Major barrier encountered by females in practicing screening methods was unavailability of educational forums. CONCLUSIONS: Educational programs and interventional study plans along with risk reduction strategies should be organized for healthy community for their self-prevention and disease management to cope up the elevating fatality and mortality rate of the ailment.