OBJECTIVES: The generation and utilization of real-world evidence (RWE) are reliant on the providers of healthcare, who make treatment decisions, assess results, and participate in research via pre- and post-marketing studies. To improve the value of analytical insights which inform clinical decision-making, researchers must help expose physicians to RWE research methods and then understand with physician perceptions and perspectives on the value of the generated data. The purpose of the research was to evaluate the value of live physician forums for these purposes. METHODS: Attendees are screened via online survey to achieve broad representation of geography, practice type and affiliations and preserve unique audience. Each forum has a RWE research topic focus e.g., patient reported outcome (PRO) methods, medical record reviews, database studies, limitations of clinical trials. Presentations to attendees and open forum discussions at each summit conference are used to gather instant feedback via an audience response system (ARS). RESULTS: Five forums were conducted with 320 oncology physicians between February 2014 and October 2016. An average of 64 physicians attended each forum. Most (85%) physicians attended a single forum, but others attended more than one. Almost all (94%) providers attending one forum believed that RWE studies are necessary to inform clinical practice due to the limitations of RCTs. In the same forum, 97% believed that RWE can drive efficiency and improve healthcare quality. Although >90% of providers in another forum believed that PROs are very/somewhat valuable for patient treatment, only 20% reported the ability to gather PRO data. A majority (86%) of physicians in another forum reported no previous involvement in any HEOR research, although most were willing. CONCLUSIONS: Understanding the perceptions and perspectives on evidence generation, including RWE, PROs, and RCTs is essential as medicine transitions to value based care. In-person physician forums facilitate information exchange between treating physicians and researchers.