PROMOTION OF MOBILE MEDICAL APPS
Author(s)
Kotlo A1, Muragundi PM1, Malini S2, Udupa N1
1Manipal University, Manipal, India, 2MAGNA, Bangalore, India
Presentation Documents
OBJECTIVES: Medical Apps nowadays play a pivotal role in managing individuals in health and wellness Management and subsequently also useful to the healthcare professionals. The existing studies or results emphasize only on benefits of smartphones or usage of medical apps. Present study aims to evaluate the medical apps and the promotional strategies adopted by the developers to enhance app downloads and ratings. METHODS: RESULTS: The study revealed that there are no stringent regulations and guidelines with respect to medical apps in India. Whereas various parameters were extensively used in countries such as USA, Australia and EU like usage of HD images, suggestive/awareness, specificity of the disease which aren’t so regular with respect to Indian app developers. There was a significant association between downloads and promotional strategies such as google search, websites, social media, review ratings. CONCLUSIONS: This study clearly suggests the promotional strategies which can be adopted by the existing and new app developers to have high download success rates. Hence study is highly useful to start ups and existing small entrepreneurs.
Conference/Value in Health Info
2015-05, ISPOR 2015, Philadelphia, PA, USA
Value in Health, Vol. 18, No. 3 (May 2015)
Code
PHP157
Topic
Health Technology Assessment
Topic Subcategory
Decision & Deliberative Processes
Disease
Multiple Diseases