OBJECTIVES: dental implantation significantly improves the quality of patients’ life. However, it is an expensive treatment. We conducted our research to study the best price-quality relationship for dental implants made of different materials: titanium, zirconia and sandblasted and acid etched titanium implants. The objective of the present study was to analyze and compare prices for first stage implantation depending on the material of dental implant in ten private dental clinics in Ukraine. METHODS: We compared and analyzed the costs of first stage of dental implantation which was conducted in 10 private dental clinics in Ukraine during the period of 6 month (01 December 2014 - 31 May 2015). For that purpose we selected five leading manufacturers  which produce dental implants. Prices for the technologies and materials were set by the Administration of Dental clinic. Statistical analysis of the costs was performed by a computer program x7 2009. RESULTS: The prices for implantation in ten private dental clinics were used for the comparative cost calculation of technologies with five different implants: one zirconia, one titanium and three sandblasted and acid etched titanium implants. According to our research the most accessible on costs and widespread technology of dental implantation was conducted with zirconia or sandblasted/acid etched titanium implants despite their price is much higher than just titanium implants. Ukrainian patients pay out-of-pocket for dental implantation and the main task of stakeholders is to provide the most effective services. CONCLUSIONS: The most expensive was the implantation with sandblasted and acid etched titanium implants (p <0,001) and zirconia implants (p <0,5). Also we revealed that patients were highly motivated to pay for dental implantation in order to get the best esthetical result.