COMPARISON OF EQUITY WEIGHTS OF LIFE YEAR GAINS: A DISCRETE CHOICE EXPERIMENT FOR JAPANESE AND KOREAN GENERAL PUBLIC Goto R, Mori T   Kyoto University, Kyoto, Japan, Konan University, Kobe, Japan OBJECTIVES: Setting priorities with limited public resources has gained heated interests worldwide. Weighting health gains differently for different groups in the population is another manner to consider equity in cost-effectiveness analysis. However, there is only a few empirical analysis eliciting general public preference. This research is to compare equity weights of Japanese and Korean. METHODS: We conducted a web-based survey in Mar 2013 including a discrete choice experiment (DCE) to elicit general publics’ equity weight for life gains of those from different groups. We selected attributes and designed this experiment following manners used in Norman(2013).  Thus, we analyzed weights according to the difference of gender, smoking status, life style, caring status, income and age. RESULTS: