OBJECTIVES: Due to rapid changes in health policy in Germany there is a need for actors in health care system for constant training about the system. Aim of the present study is to assess different teaching methods using the example of training pharmaceutical sales representatives concerning effectiveness assessment as performed by several institutions in Germany. METHODS: Two learning approaches are compared. “Health Consultant (HC)” is a training program teaching pharmaceutical sales representatives in health policy topics using traditional training methods like talks and discussions. Second approach is an e-learning program. Participants were interviewed by questionnaires about their learning preferences. RESULTS: Evaluation of the HC training program shows, that the traditional teaching method is well accepted. Learning success was confirmed by subjective valuation. Most participants report a demand for a more flexible and individual learning approach that is compatible to their everyday work. E-learning programmes could meet these criteria. CONCLUSIONS: Further studies are necessary to evaluate the learning success of both methods. Evaluation instruments are already developed. The dimensions that should be included are motivation, workloads and structure of learning unit.