OBJECTIVES: To ensure the rational use of drugs, it is necessary that patients receive drugs in accordance with their clinical needs, in doses corresponding to individual characteristics, for an adequate period of time and at the lowest cost for them. This explains the important and irreplaceable role of pharmacists. Pharmacists have a responsible role to carry out proper self-medication, as well as taking on the functions of assisting in the selection of an over-the-counter drug. The aim of the work is to determine the level of consumer confidence in the pharmacy staff, as well as factors influencing the choice of a pharmacy.

METHODS: The study was conducted by questionnaire survey of 383 consumers in Yerevan and the regions in 2021. and the first quarter of 2022. The questionnaire was written in Armenian. In this study, descriptive statistics methods were used. To analyze the results, the SPSS software package (version 12.0) was used.

RESULTS: It was shown that the population does not have a stable trust in primary care doctors (44%) and pharmacy personnel in general (61%), but has a high degree of trust in the preferred pharmacy (74%) and its staff (76%). The study also showed that 41% of respondents with pain symptoms used the self-medication method.

CONCLUSIONS: It is necessary to take a number of measures to increase the role of pharmacists and trust in them, which will allow better control of the process of self-medication, as well as reduce the number of errors in self-medication and adequately control the treatment of pain symptoms.