This forum will share a selection of novel methods and applications in health preference research.

Preference methods increasingly are being used to collect evidence on preferences for treatment outcomes, health states, and health policies. The tools available to generate and analyze preference data have been advancing rapidly and this forum is intended to share such advances with ISPOR members. In this forum, the leadership of the Health Preference Research Special Interest Group selected studies that are novel because of how they were conceived, how they were implemented, or the way the resulting data were analyzed. The forum will give expert preference researchers the opportunity to describe their work and how it contributes to the science of health preference research or to the implementation of the results in health care. After the presentations are concluded, the presenters will have an informal discussion with attendees as they enjoy lunch.