Time to Rethink Your Global Launch: Evidence, Access, Digital, Indication and Market Sequencing
Author(s)
Andy Longosz, MPH, MBA, Guidehouse, Washington, DC, USA and Karla Anderson, BS, RDN, Guidehouse, London, UK
Presentation Documents
Global launches require sophisticated plans which aim to prioritize indications and order of entry for countries. A clear concise integrated evidence plan allows for more informed decision making leading up to launch. Launch strategies can be further streamlined and enhanced using digital solutions inclusive of AI. Guidehouse provides a solution to bring together evidence and access to deliver insight on where and how to launch.
Sponsor: Guidehouse
Conference/Value in Health Info
2024-11, ISPOR Europe 2024, Barcelona, Spain
Code
221
Topic
Methodological & Statistical Research