Building a Practical Strategy and Framework for Diverse and Inclusive Involvement of Patients and Carers in Real World Data & Evidence Generation (RWDEG)

Author(s)

Campbell Burton A1, Araghi M2, Murray A2, Butfield R3, Bohm N2, Holiday S2, Wontor V2, Holden L2, Ba Ndiaye H2, Dews SA4
1Pfizer Limited, York, UK, 2Pfizer Limited, Tadworth, UK, 3Pfizer Limited, Tadworth, SRY, UK, 4Pfizer Limited, Chinley, High Peak, DBY, UK

Presentation Documents

OBJECTIVES: Involving patients and carers in RWDEG strategy is essential for the pharmaceutical industry to conduct patient centric research. More recently, clinical trial researchers have become increasingly aware of how important it is to not only include measures of patient reported outcomes but also involve patients in the design and planning of trials, with work having been done to understand behavioural drivers and barriers for involvement.

METHODS: Patient and carer involvement (PI) in RWEDG is in a much more nascent phase. Despite PI being regarded as an opportunity to build trust and collaboration, examples of involvement systematically happening in RWDEG are generally limited to phase 4, market research or patient preference studies. Making sure the patients and carers involved in RWDEG are representative of the wider population and includes people that are harder to reach, experience health inequality or have lower health literacy is essential in making sure data and the evidence generated aligns with what is important to all patients.

RESULTS: Drawing on established frameworks such as the Patient Focused Medicines Development quality guidance we will conduct a series of co-creation workshops and focus groups with patients and carers, which can be validated through a large scale survey in the broader UK population to develop a practical framework for PI in RWDEG. The focus will be on diversity and inclusion and will use data driven personas to ensure a range of representative views.

CONCLUSIONS: Given the many differences in personal characteristics and health conditions and the contextual differences of conducting real-world as opposed to clinical research, we aim to develop a publicly available framework that incorporates behavioural science principles, and provides clear understanding of the value proposition from a patient’s perspective regarding how they would like to contribute to, use and access real-world data and evidence across the medicines development lifecycle.

Conference/Value in Health Info

2022-11, ISPOR Europe 2022, Vienna, Austria

Value in Health, Volume 25, Issue 12S (December 2022)

Code

PCR289

Topic

Patient-Centered Research

Topic Subcategory

Patient Engagement

Disease

No Additional Disease & Conditions/Specialized Treatment Areas

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