Elements of Pharmaceutical/Biotech Pricing
Author(s)
Faculty: Jack Mycka, -, Medical Marketing Economics LLC (MME), Montclair, NJ, USA Renato Dellamano, PhD, MME Europe & ValueVector (Value Added Business Strategies), Milan, Italy
This course will give participants a basic understanding of the key terminology and issues involved in pharmaceutical pricing decisions. It will cover the tools to build and document product value including issues, information and processes employed (including pricing research), the role of pharmacoeconomics, and the differences in payment systems that help to shape pricing decisions. These tools will be further explored through a series of interactive exercises. This course is designed for those with limited experience in the area of pharmaceutical pricing and covers topics within a global context.
Conference/Value in Health Info
2022-11, ISPOR Europe 2022, Vienna, Austria
Code
002