THE ILLUSION OF THE AVERAGE PATIENT: STANDARD HTA FRAMEWORKS MAY SYSTEMATICALLY UNDERESTIMATE HEALTH GAINS IN HETEROGENEOUS POPULATIONS

Author(s)

Aishee Ghatak, MSc1, Nishtha Neeraj, MSc1, Shubham Kumar, MSc1, Susannah Sadler, MSc2.
1ConnectHEOR, Delhi, India, 2ConnectHEOR, London, United Kingdom.
OBJECTIVES: In heterogeneous populations, a new treatment with equivalent efficacy may still generate incremental responders compared to standard treatment(s). HTA evaluations typically assess value at the level of an average patient which cannot capture this additional value. We developed a disease-agnostic simulation framework to quantify this potential underestimation.
METHODS: A patient-level simulation estimated the incremental value of adding a new treatment to a formulary with one to four simulated existing options targeted to five pre-specified biomarker-defined disease processes. Biomarker levels were assumed to predict treatment response. Overall response rates were held constant so that no treatment was superior. Population heterogeneity was varied by changing the spread of biomarker distributions. The proportion of additional patients responding with the addition of a new treatment illustrated the population level incremental treatment benefit. We examined the impact of adding a new treatment when two to four therapies were already available under low, moderate, and high population heterogeneity.
RESULTS: Adding a new treatment to two existing options delivered the greatest proportion of incremental responders (3%, 15%, and 17% under low, moderate, and high heterogeneity, respectively). Increasing the number of available comparators reduced the incremental responders. Notably, even when adding a fifth treatment, 5% and 2% incremental responders were still estimated under high and moderate heterogeneity respectively with equivalent overall efficacy.
CONCLUSIONS: Incremental therapeutic value depends on population heterogeneity, treatment targeting, and formulary size. Our analysis suggests that novel treatments with equivalent overall efficacy can still generate substantial population-level health gains when heterogeneity is moderate or high, which standard patient-level cost-effectiveness analyses may miss. Future work could assess missed value in specific indications, and test different market sizes, heterogeneity levels and biomarker treatment specificity.

Conference/Value in Health Info

2026-11, ISPOR Europe 2026, Vienna, Austria

Value in Health, Volume 29, Issue 12S

Code

HTA77

Topic

Health Technology Assessment, Study Approaches

Topic Subcategory

Systems & Structure

Disease

No Additional Disease & Conditions/Specialized Treatment Areas

Your browser is out-of-date

ISPOR recommends that you update your browser for more security, speed and the best experience on ispor.org. Update my browser now

×