HOW MUCH VALUE DOES UNIFORM PRICING LEAVE ON THE TABLE? AN OPTIMISATION FRAMEWORK FOR INDICATION-BASED PRICING OF MULTI-INDICATION THERAPIES
Author(s)
Shubhram Pandey, MSc1, Akanksha Sharma, Sr., MSc2, Barinder Singh, RPh3.
1Senior Consultant and Head, Modeling and Advanced Analytics, Pharmacoevidence Pvt. Ltd., SAS Nagar, Mohali, India, 2Pharmacoevidence Pvt. Ltd., Mohali, India, 3Pharmacoevidence Pvt. Ltd., SAS Nagar Mohali, India.
1Senior Consultant and Head, Modeling and Advanced Analytics, Pharmacoevidence Pvt. Ltd., SAS Nagar, Mohali, India, 2Pharmacoevidence Pvt. Ltd., Mohali, India, 3Pharmacoevidence Pvt. Ltd., SAS Nagar Mohali, India.
OBJECTIVES: Multi-indication therapies are typically reimbursed at a single uniform price despite differing cost-effectiveness across indications, creating a price-value mismatch. We developed an optimisation framework to quantify the population-health and access losses of uniform pricing relative to indication-based pricing (IBP), and to derive value-aligned indication-specific prices.
METHODS: For a therapy with K indications - each characterised by incremental QALYs, comparator costs, eligible population and willingness-to-pay (WTP) threshold - we formulated a constrained optimisation maximising net health benefit subject to a fixed payer budget and indication-level WTP ceilings, under two regimes: (i) a single uniform price and (ii) indication-specific prices. We applied it to an illustrative interleukin-inhibitor across four immune-mediated indications using published efficacy and cost inputs, with probabilistic and one-way sensitivity analyses on thresholds, populations and budget.
RESULTS: Uniform pricing forwent 18% of attainable net health benefit relative to indication-based pricing. Value-aligned annual prices ranged from $33,000 to $69,000 across indications versus a uniform $51,000; under a fixed budget, IBP treated 2,300 additional patients. The distortion was driven chiefly by the lowest-incremental-benefit indication, where the uniform price exceeded the value-based price by 38%. The IBP advantage was greatest at lower WTP thresholds and larger low-value populations.
CONCLUSIONS: Uniform pricing can forgo a substantial share of attainable population health and restrict access relative to value-aligned indication-based pricing. The framework gives payers and manufacturers a transparent, reproducible basis for negotiating differential pricing and managed-entry agreements, while surfacing the data-infrastructure and operational mechanisms IBP requires.
METHODS: For a therapy with K indications - each characterised by incremental QALYs, comparator costs, eligible population and willingness-to-pay (WTP) threshold - we formulated a constrained optimisation maximising net health benefit subject to a fixed payer budget and indication-level WTP ceilings, under two regimes: (i) a single uniform price and (ii) indication-specific prices. We applied it to an illustrative interleukin-inhibitor across four immune-mediated indications using published efficacy and cost inputs, with probabilistic and one-way sensitivity analyses on thresholds, populations and budget.
RESULTS: Uniform pricing forwent 18% of attainable net health benefit relative to indication-based pricing. Value-aligned annual prices ranged from $33,000 to $69,000 across indications versus a uniform $51,000; under a fixed budget, IBP treated 2,300 additional patients. The distortion was driven chiefly by the lowest-incremental-benefit indication, where the uniform price exceeded the value-based price by 38%. The IBP advantage was greatest at lower WTP thresholds and larger low-value populations.
CONCLUSIONS: Uniform pricing can forgo a substantial share of attainable population health and restrict access relative to value-aligned indication-based pricing. The framework gives payers and manufacturers a transparent, reproducible basis for negotiating differential pricing and managed-entry agreements, while surfacing the data-infrastructure and operational mechanisms IBP requires.
Conference/Value in Health Info
2026-11, ISPOR Europe 2026, Vienna, Austria
Value in Health, Volume 29, Issue 12S
Code
EE153
Topic
Economic Evaluation
Topic Subcategory
Value of Information
Disease
No Additional Disease & Conditions/Specialized Treatment Areas