Published Jan 29, 2019

ISPOR’s Website and HTA Central Site Recognized for Excellence

Lawrenceville, NJ, USA—January 29, 2019—ISPOR, the professional society for health economics and outcomes research (HEOR), has been awarded multiple AVA Digital Awards in recognition of several digital campaigns.

The AVA Digital Awards is an international competition that recognizes excellence by creative professionals responsible for the planning, concept, direction, design, and production of digital communication. AVA Digital Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP), one of the oldest, largest, and most respected evaluators of creative work in the marketing and communication industry. AMCP also oversees the MarCom Awards and Hermes Creative Awards, two of the most highly acclaimed competitions in the world for marketing and communication professionals. ISPOR Brand Refresh Digital Campaign In February 2018, the Society rolled out an organizational branding refresh to better reflect who ISPOR and its members are today. ISPOR’s new brand reflects the continuing evolution of the discipline of HEOR and the Society’s ongoing commitment to innovation that advances the field. A new logo was part of the brand refresh and represents how the many parts of ISPOR are connected across borders, disciplines, and professions.

• ISPOR Website Redesign—Gold Award
• “The New ISPOR” Brand Refresh Video—Platinum Award

Health Technology Assessment Central Website The Health Technology Assessment Central website, launched in May 2018, provides a comprehensive repository of resources and tools to support health technology assessment (HTA) and helps to bridge the gap between HEOR and other disciplines that inform HTA and healthcare decisions.

• Health Technology Assessment Central Website—Gold Award

The Society was also recognized with a Gold Award for its ISPOR 2018 Conference Highlights video. ISPOR’s creative partners for the initiatives recognized are:

• Matrix Group: ISPOR Website Redesign
• Taft Communications: “The New ISPOR” Brand Refresh Video
• Hans Johnson Studios: “ISPOR 2018” Conference Highlights Video

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ABOUT ISPOR ISPOR, the professional society for health economics and outcomes research (HEOR), is an international, multistakeholder, nonprofit dedicated to advancing HEOR excellence to improve decision making for health globally. The Society is the leading source for scientific conferences, peer-reviewed and MEDLINE^®-indexed publications, good practices guidance, education, collaboration, and tools/resources in the field. Web: www.ispor.org | LinkedIn:www.linkedin.com/company/ispororg | Twitter: www.twitter.com/ispororg (@ISPORorg) | YouTube: www.youtube.com/user/ispororg/videos | Facebook: www.facebook.com/ispororg | Instagram: www.instagram.com/ispororg ABOUT AVA DIGITAL AWARDS AVA Digital Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP), one of the oldest, largest, and most respected evaluators of creative work in the marketing and communication industry. Founded in 1994, AMCP has judged more than 200,000 entries and given away over $250,000 to charitable endeavors. As part of its mission, AMCP supports the altruistic efforts of its entrants by not charging entry fees for work done pro bono. AMCP also oversees the MarCom Awards and Hermes Creative Awards, two of the most highly acclaimed competitions in the world for marketing and communication professionals.