The Application of AI in COA Research: Opportunities and Challenges

December 3, 2025

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Title: The Application of AI in COA Research: Opportunities and Challenges 

Wednesday, December 3, 2025
10:00AM EST | 3:00PM UTC | 4:00PM CET

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Description

The rise of artificial intelligence (AI) is transforming research across disciplines, bringing both enthusiasm and concern, including within the context of Clinical Outcome Assessment (COA) research. As part of ISPOR's COA Special Interest Group (SIG) mission to foster leadership and promote stakeholder harmonization, this webinar will explore the emerging applications, potential challenges, and critical considerations of using AI in COA research. 

Designed for a broad audience interested in the future of COA research in an AI-driven world, the session will begin with Dr. Xiaodan Tang providing an overview of AI in COA and the current state of the field. Dr. Luijten will present his work using the semantic analysis approach to analyze COA qualitative interview data and compare its accuracy with human analysis. Dr. Fang will conclude by discussing industry perspectives on the use of AI in COA, including its applications and challenges. 

Learning Objectives

  • Understand the basics of AI and its current application in COA research. 
  • Understand example applications of AI in COA research. 
  • Understand the potential risks and challenges associated with integrating AI into COA research. 

 

Speakers:

Xiaodan Tang, PhD, Assistant Professor, Northwestern University, Arlington Heights, IL, USA

Michiel A. J. Luijten, Post-doc researcher in Psychometrics and PROM Implementation, Amsterdam UMC, Amsterdam, the Netherlands

Jarjieh Fang, MPH, Director, Patient-Centered Outcomes Assessment (PCOA), Pfizer Inc., New York, NY, United States 


Brought to you by:   ISPOR Clinical Outcome Assessment Special Interest Group 


Please note: On the day of the scheduled webinar, the first 1000 registered participants will be accepted into the webinar. For those who are unable to attend, or would like to review the webinar at a later date, the full-length webinar recording will be made available at the ISPOR Educational Webinar Series webpage approximately 2 days after the scheduled Webinar.

Reservations are on a first-come, first-served basis.

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