ISPOR Educational Webinar: The Health Preference Research Landscape - Preference Information, Methods, and Use

August 19, 2021

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Open to all ISPOR Members and Non-members

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The ISPOR New Professionals and the ISPOR Health Preference Research Special Interest Group

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August 19, 2021
10:00AM EDT | 3:00PM BST | 4:00PM CEST

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The role of health preference research (HPR) in healthcare decision making is rapidly expanding. Despite this, HPR is rarely a standalone course in health economics and outcomes research (HEOR) programs. It is important for New Professionals to have a basic understanding of: 1) HPR methods, 2) how their use differs from other sources of patient-provided information, eg, patient reported outcomes (PROs), and 3) the current landscape of how decision makers, including regulators and health technology assessment (HTA) bodies, incorporate HPR into their work. This webinar is a collaboration between ISPOR’s Health Preference Research Special Interest Group and the New Professionals Network.

During this presentation, speakers will discuss:

  • Health Preferences: What are they and what are they not?
  • Introduction to Health Preference Research Methods
  • Applied Preference Research: What is the Current Landscape?


Kevin Marsh, PhD, Senior Research Leader, Patient Preferences, Evidera, London, England, UK


Eline van Overbeeke, PhD, HEOR Manager, Pfizer Inc., Brussels, Belgium
Chiara Whichello, PhD, Research Associate, Evidera, Rotterdam, The Netherlands
Rosanne Janssens, PhD Student, KU Leuven, Leuven, Belgium

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