Time to Rethink Your Global Launch: Evidence, Access, Digital, Indication and Market Sequencing

Speaker(s)

Andy Longosz, MPH, MBA, Guidehouse, Washington, DC, USA and Karla Anderson, BS, RDN, Guidehouse, London, UK

Presentation Documents

Global launches require sophisticated plans which aim to prioritize indications and order of entry for countries. A clear concise integrated evidence plan allows for more informed decision making leading up to launch. Launch strategies can be further streamlined and enhanced using digital solutions inclusive of AI. Guidehouse provides a solution to bring together evidence and access to deliver insight on where and how to launch.

Sponsor: Guidehouse

Code

221

Topic

Methodological & Statistical Research