Demonstrating the Value of Digital Solutions in Market Access

OBJECTIVES: The exponential growth of data makes it challenging for those in the field of market access (MA) to collate and communicate essential information in a timely manner. Our aim was to design digital solutions to meet these MA challenges and assess the value added.

METHODS: Internal experts identified key areas where digitalization could be leveraged and designed solutions accordingly: 1) gathering country-specific information, 2) gathering market/drug information at a global level, and 3) rendering the synthesis results in a user-friendly platform.

Digital solutions were compared to non-digitalized methods of gathering and rendering MA data in real-life applications.

RESULTS: Digital solutions demonstrated more efficient generation (assessing more data in less time, providing frequent automated updates, and facilitating rapid access to insights) as well as ease of access to robust and rich data (through an engaging user experience and rapid dissemination).

At the local level, the database CEESPlorer (developed using RShiny) compiles >100 interest outcomes from the latest >220 economic opinions, supplemented by relevant information from several French governmental sources.

At the global level, the web-platforms AssetNav and ClariNav combine data lake architecture and machine learning to gather relevant insight to help prioritize pipeline assets, thus supporting commercialization teams to make decisions on how to prioritize their resources and power strategic recommendations. Its user-friendly interface allows for customized rendering of relevant information and ease of navigation through thousands of assets and trials.

For MA end-users, the web-based Value Platform uses online interactivity and intuitive navigation to engage global MA teams with a product’s up-to-date value story.

CONCLUSIONS: By retrieving vast data sets and keeping them up to date dynamically; extracting relevant insight from an ever-growing corpus of documents; and facilitating the target audience’s understanding with user-friendly interfaces, digital solutions offer valuable support in the generation and dissemination of timely MA insights.