In or Out? Challenges in Determining Sample Selection Criteria and Recruitment Approaches for Patient Preference Studies

Speaker(s)

Moderator: Ellen M Janssen, PhD, Janssen R&D, Baltimore, MD, USA
Panelists: David J Gebben, PhD, Center for Devices and Radiological Health, U.S. Food and Drug Administration, Silver Spring, MD, USA; Jennifer Whitty, PhD, Evidera, part of PPD, London, UK; Juan Marcos Gonzalez, PhD, Preference Evaluation Research Group, Duke University, Cary, NC, USA

ISSUE:

Patient preference information is increasingly integral to decision-making along the medical product lifecycle (MPLC). As described in the ISPOR report the impact of patient-preference information on decision-making is enhanced by improving the acceptability of the results to decision makers. This involves thoughtful consideration of recruitment strategies that yield acceptable sample properties and response quality. While data quality has long been a key aspect of generating evidence on patient preferences, increased use of this evidence along MPLC decision-making makes it imperative to establish fit-for-purpose approaches for identifying, reaching, and surveying the right study participants for the various types of questions practitioners seek to address.

OVERVIEW:

The aim of this Issue Panel is to invite dialogue with the audience about existing recruitment challenges in health-preference research, and potential strategies to improve the appropriateness of the study sample and quality of the data collected from respondents. The audience will be polled to get their insights on potential recruitment approaches, importance of certain inclusion/exclusion criteria, and biggest barriers to obtaining high-quality, fit-for-purpose samples.

Code

125

Topic

Patient-Centered Research