Navigating the Global Pricing Policy Landscape and Leveraging AI for Strategic Insights

PURPOSE: Navigating the complexities of global pharmaceutical pricing requires a robust understanding of evolving policies and innovative approaches. This workshop aims to provide participants with actionable insights into global pricing challenges, with an emphasis on European and cross-border implications. Attendees will explore how to leverage early scenario modeling and AI-driven tools to strengthen preparedness for global launches, mitigate risks, and optimize pricing strategies. The session also fosters collaboration through a hands-on simulation, allowing participants to apply key learnings to real-world global pricing and policy scenarios. DESCRIPTION: This workshop will provide participants with practical knowledge and strategies to address the challenges of global pricing policy shifts. Dr. David Ringger will begin the session with an overview of the global pricing policy landscape, focusing on the interplay between Europe, the US, and other regions, as well as the cross-border ripple effects of policy changes. Neil Grubert will provide an overview of how current and proposed policy changes in Europe and the US are influencing international reference pricing and cross-border strategies (10 minutes). Casper Paardekooper will discuss how early scenario modeling strengthens preparedness for global product launches, identifies risks, and ensures alignment across global teams (10 minutes). The workshop will then explore the possibilities of AI in global pricing strategy. Dr. Leanna Baker Williams will demonstrate how AI-driven insights can anticipate policy-driven shifts, optimize pricing benchmarks, and enhance decision-making across regions (15 minutes). The session concludes with an interactive global simulation. Participants will work collaboratively on a real-world-inspired case study to address cross-border pricing challenges, navigate policy changes, and apply AI-driven insights. This interactive and informative workshop is ideal for professionals involved in pricing, market access, health policy, and strategy, particularly those navigating cross-border challenges in a globalized pharmaceutical industry.