Behavioral Economics to Inform Healthcare Decisions

Speaker(s)

Isabelle Huys, PharmD, PhD, Department of Pharmaceutical and Pharmacological Sciences, KU Leuven, Leuven, VBR, Belgium, David Asch, MD, University of Pennsylvania, Philadelphia, PA, USA, Yannick Vandenplas, PhD, HICT, Gent, Belgium and Shelby Reed, PhD, RPh, Duke Clinical Research Institute, Duke University’s School of Medicine, Durham, NC, USA

Presentation Documents

Behavioral economics can significantly inform healthcare decisions by recognizing and addressing the cognitive biases and psychological factors that influence patient behavior and healthcare choices. By framing health information in a way that emphasizes potential losses or providing immediate rewards for preventive actions can encourage individuals to adopt healthier lifestyles and adhere to treatment plans. Moreover, behavioral economics can help optimize healthcare systems by improving patient engagement, enhancing decision-making processes, and ultimately leading to better health outcomes and resource allocation. This session will include an overview of behavioral economics and examples of how it’s applications can inform treatment decisions and improve outcomes within chronic diseases.

Additional speakers to be added as confirmed.

Code

319

Topic

Epidemiology & Public Health