Program

In-person AND virtual! – We are pioneering a new conference format that will connect in-person and virtual audiences to create a unique experience. Matching the innovation that comes through our members’ work, ISPOR is pushing the boundaries of innovation to design an event that works in today’s quickly changing environment. 

In-person registration included the full virtual experience, and virtual-only attendees will be able to tune into live in-person sessions and/or watch captured in-person sessions on-demand in addition to having a variety of virtual-only sessions to attend.

Utilizing RWE and HEOR Throughout the Product Lifecycle: From Product Positioning to Market Access and Reimbursement

Speaker(s)

Speakers: Kathy Belk, BA, Lumen Value & Access – a Healthcare Consultancy Group Company, New York City, NY, USA Koen Degeling, PhD, MSc, BSc, Lumen Value & Access – a Healthcare Consultancy Group Company, New York, NY, USA; Ramiro Eugenio Gilardino, MD, MHS, MSc, Lumen Value & Access - A Healthcare Consultancy Group Co., New York, NY, USA; Lucinda Orsini, DPM, MPH, COMPASS Pathways, Skillman, NJ, USA

Presentation Documents

The role of real-world evidence (RWE) and health economics and outcomes research (HEOR) for market access and reimbursement is well established, but there is an increasing interest in utilizing RWE and HEOR earlier in the product lifecycle, adopting a more proactive approach towards supporting product development and evidence generation. This HEOR theater will open with an industry perspective on remaining challenges throughout the product development process, followed by presentations and a discussion on how an integrated and lifecycle approach towards RWE, HEOR, and market access and reimbursement can address these challenges.

Code

136

Topic

Real World Data & Information Systems